Studieförbundet Bilda

When Bilda approached us and asked to help them share their uniquely Swedish study-support system with a younger demographic we were stoked.

We started by casting three of their energetic young leaders to be brand ambassadors and had them showcase their work in our cornerstone video. (<- over there!).

Then we created a 12-week strategy embracing these younger leaders as spokespeople involving them on multiple channels leading up to the campaign launch and a nation-wide open house at Bilda offices all over Sweden. It was a great story and great cause.

The whole thing rocked!